13 years. 500+ hotels.
Fractional digital marketer for independent hotels.
I’m accountable for your full digital marketing stack, from strategy to reporting, as an extension of your team. You work with me directly, never a rotating account manager.
13 years in hotel marketing • 500+ hotels • $100M+ in revenue driven
✓ An extension of your team ✓ Month-to-month ✓ Predictable monthly fee ✓ Live reporting, any time
Services included
Everything you need, in every plan
All four come standard. Your fixed-price tier is set by your monthly ad spend.
Paid Media Management
I build and run your campaigns across every major ad platform. I craft the ads, manage your budget and fine-tune performance.
Live Reporting
Your numbers are on a live dashboard you can open any time. You see spend, bookings and revenue without waiting for a monthly PDF.
Creatives for Campaigns
I make the ad images, copy and variations each campaign needs. You don’t have to brief a designer or chase files.
Campaign Content Support
When a campaign promotes a package, I update the matching page on your website. I also send the campaign email through the email platform you already use.
Platforms included
Google Ads
Microsoft (Bing) Ads
Meta (Facebook/Instagram)
ChatGPT
Metasearch
Why not an agency?
An extension of your team, not a vendor
As a fractional digital marketer, I work for your property like someone on your internal team. You get an experienced marketer, with no account managers in between and no junior staff on your account.
With most agencies
✕ A new account manager every few months. You re-explain your hotel each time.
✕ Extra fees for everything. Creatives, page updates and reports all cost more.
✕ A crowded account team. Nobody really knows your property.
✕ Markups on your ad spend. A cut of your budget goes to them.
✕ Long contracts. You’re locked in even when it’s not working.
✕ One set monthly call. Questions wait until the next one.
Working with me
✓ The same person on your account from day one. No handoffs.
✓ One monthly fee. Creatives, page updates and reporting are included.
✓ One person who knows your property inside out. Your events, groups and slow weeks shape every campaign.
✓ No markups on ad spend. Every dollar goes to your campaigns.
✓ Month-to-month. I keep your business by earning it.
✓ Open office hours. Grab 20 minutes on my calendar whenever you need it.
Pricing
Pricing based on your ad spend
Every plan includes all five channels and all four services. Your monthly ad spend decides the tier and how much runs on each channel.
Setup fee
One-time setup: $1,000 Waived
Includes media plan creation, ad account creation, campaign asset creation and tracking setup.
Essential
[$000]/month
Plus applicable platform fees
For ad spend of [$X to $Y]/mo
Every channel, run at a smaller monthly budget.
Core
[$000]/month
Plus applicable platform fees
For ad spend of [$X to $Y]/mo
Every channel, with budget for more campaigns at once.
Signature
[$000]/month
Plus applicable platform fees
For ad spend of [$Y+]/mo
Every channel, at full scale.
Add-ons
Add to any plan
SEO Audit
[$000] one-time
A one-time check of how your website shows up on Google, with a ranked fix list.
✓ Technical issues holding your pages back
✓ Searches worth going after
✓ A fix list your web team can work through
GEO Audit
[$000] one-time
A one-time check of what ChatGPT and other AI tools say about your hotel.
✓ What AI answers say about you today
✓ Which hotels they recommend instead
✓ Steps to get mentioned more often
Email Marketing
[$000]/month
For hotels without an email platform or templates yet. I set it up and run it for you.
✓ Email platform and template setup
✓ Campaigns written, designed and sent
✓ Results in your live dashboard
Available on select email platforms.
Photo
About
Hi, I’m David
[Bio placeholder] Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Let’s talk about your hotel
Book a 20-minute call. Tell me what you’re running now and what you want more of.
Pick a time for a 20-minute intro call
Rather send a message?
Not ready for a call? Send a note and I’ll reply within one business day.